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positionner

position

verb poh-zee-syoh-NEH Rare

Also means

place strategically

Usage Note

Positionner is used both literally (to place an object) and figuratively — a brand 'se positionne' on the market. The reflexive se positionner is especially common in business and political contexts meaning 'to take a stance'. The noun positionnement means 'positioning'.

Examples

"Il faut positionner les caméras correctement."

Natural Translation

The cameras need to be positioned correctly.

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