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enseigne

sign (shop or business sign)

noun ahn-SAIN-yuh Rare
Travel & Places Landmarks

Origin: Latin 'insignia' (marks, badges)

Also means

ensign (military flag)

Usage Note

Enseigne (feminine in the sign sense) refers to the sign above a shop or business. Sous l'enseigne de means operating under the banner or brand of a company. In a military or naval context, enseigne is also a rank (equivalent to an ensign). An enseigne lumineuse is a neon sign. The word can occasionally be masculine in the military rank sense.

Examples

"L'enseigne du magasin était mal éclairée."

Natural Translation

The shop sign was poorly lit.

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