sponsoriser
to sponsor
verb spon-so-ree-ZEH Rare
Origin: English 'to sponsor', adapted into French
Usage Note
Sponsoriser is a direct borrowing from English, now standard in French business and sports contexts. The equivalent purely French term is parrainer, which is preferred in formal registers. Sponsoriser un événement means 'to sponsor an event'. The noun le sponsoring (also le parrainage) means sponsorship. Both forms coexist in modern French.
Examples
"La marque sponsorise plusieurs équipes sportives."
Natural Translation
The brand sponsors several sports teams.
Related Words
Explore French by topic
FrenchNow
5 min read