Usage Note
Potentiel functions as both a noun (le potentiel = the potential) and an adjective (un client potentiel = a potential client). As an adjective the feminine is potentielle. The phrase avoir du potentiel ('to have potential') is very common in professional and educational contexts.
Examples
"Elle a beaucoup de potentiel dans ce domaine."
Natural Translation
She has a lot of potential in this field.

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