Also means
release
Usage Note
Lancement is the standard term for a product launch, a rocket launch, or the start of a campaign — le lancement d'un produit ('a product launch'), le lancement d'une fusée ('a rocket launch'). The related verb is lancer ('to throw', 'to launch'). Lancement follows the -ment pattern and is always masculine.
Examples
"Le lancement du produit est prévu demain."
Natural Translation
The product launch is planned for tomorrow.

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