challenger

noun cha-LEN-jur Rare

Usage Note

Challenger is a direct English loanword fully integrated into French, especially in business and sports. It denotes a person, brand, or team that challenges a dominant player or market leader. The word is used in French without translation in marketing (marque challenger) and in boxing or cycling contexts. The plural and feminine forms are unchanged: des challengers, une challenger.

Examples

"Cette startup est le challenger du marché."

Natural Translation

This startup is the market challenger.

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