Usage Note
Affiche most often refers to a printed poster displayed in public — une affiche de cinéma is a film poster. The verb afficher means 'to post' or 'to display', and s'afficher can mean 'to show oneself off' or 'to be seen publicly with someone'. The phrase tenir l'affiche means a show is still running.
Examples
"Une grande affiche annonce le concert."
Natural Translation
A large poster announces the concert.

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